Journal

The Art of Composition
Jarod Taylor Jarod Taylor

The Art of Composition

Composition is the heartbeat of visual storytelling. It is what gives structure and emotion to an image, guiding the viewer’s eye and shaping how a space is experienced.

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Layering Images Creates a Narrative
Jarod Taylor Jarod Taylor

Layering Images Creates a Narrative

An image becomes more than just a visual when it is built in layers. In architectural visualisation and digital art, layering transforms a simple render into something that feels lived in and emotionally resonant.

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Light is the Soul of Digital Architecture
Jarod Taylor Jarod Taylor

Light is the Soul of Digital Architecture

Light is more than a technical layer in digital architecture—it is the very soul of a scene. It defines space, reveals form, and above all, evokes emotion. Without it, even the most detailed model lacks atmosphere. With it, a simple shape can feel sacred…

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The Psychology of Colour in CGI: Shaping Emotion Through Hue
Jarod Taylor Jarod Taylor

The Psychology of Colour in CGI: Shaping Emotion Through Hue

In the visually driven world of CGI, colour is far more than a stylistic decision—it’s a powerful psychological tool that shapes how we interpret space, story, and mood. From animated films to architectural renders, the hues chosen by digital artists are often laden…

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The Role of Light in Architectural CGI: Creating Depth & Mood
Jarod Taylor Jarod Taylor

The Role of Light in Architectural CGI: Creating Depth & Mood

Light is the defining element of architectural space, shaping how we perceive form, depth, and atmosphere. In digital renderings, light is more than a technical necessity—it is a storytelling tool that conveys emotion, enhances realism, and brings architectural designs to life…

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