Choosing the Right Media Type for Your Project
At Monolith Visuals, we offer a range of visual formats to suit different project needs, audiences, and delivery methods. Whether you're seeking a single image or an immersive experience, selecting the right media type ensures your vision is communicated effectively.
This guide breaks down the options available, including how and when to use each format.
Still Image
A single, high-resolution rendered view of your project
This is the most common output we produce. Still images are perfect for design reviews, planning applications, investor packs, and marketing collateral. They capture form, materiality, light and atmosphere in one controlled composition.
Moving Still
A still image enhanced with subtle motion or environmental effects
Moving stills combine the clarity of a traditional render with atmospheric motion — think leaves rustling, shadows shifting, or a gentle camera drift. Ideal for social media or presentations needing a bit more impact.
Verified Views
Technically accurate images for planning and consultation
Verified Views (also known as AVRs) are used in planning applications to show a proposed scheme in its real-world context. They are produced using precise camera matching and survey data to meet validation requirements.
360 Still
A panoramic image that can be explored interactively
360 stills let users move around a single point of view in all directions. Ideal for concept walkthroughs or viewing a space on desktop or mobile. These can be hosted online or embedded in presentations.
Interactive Walkthrough
A fully navigable 3D environment built from your design
Walkthroughs allow users to explore a space as though they’re moving through it. Built in real-time rendering software, they are perfect for internal presentations, stakeholder demos, or public engagement events.
Video Flythrough
A smooth, continuous camera path through your project
Flythroughs are pre-rendered videos that guide the viewer through key spaces with cinematic control. Ideal for pitching, exhibitions, websites or explaining circulation and layout.
Video Animation
More dynamic and detailed than a flythrough, often with narrative
These are custom-built animations with camera cuts, transitions, and storytelling elements. Perfect for high-impact launch videos, planning presentations or investor showcases.
Video Showcase
A compiled package of visuals tailored for promotional use
A video showcase brings together stills, motion, overlays, and text to present a cohesive visual summary of your project. Ideal for marketing use on websites, social channels, or pitch decks.
Not Sure Which Format You Need?
If you're uncertain, our team will help guide the right choice based on your timeline, audience and goals. In some cases, a combination works best — such as stills for planning, and a flythrough for stakeholders.